Customer Relationship Management: Concept, Strategy, and Tools

"Customer Relationship Management: Concept, Strategy, and Tools" is a comprehensive academic textbook from the Springer Texts in Business and Economics series. It is often used in business schools and corporate training programs to teach the theory and practical applications of CRM (Customer Relationship Management). Below is a breakdown of its content and value:

📘 Overview of the Book

Title: Customer Relationship Management: Concept, Strategy, and Tools

Authors: Varies depending on the edition (e.g., Buttle & Maklan in some versions)

Publisher: Springer

Series: Springer Texts in Business and Economics

📌 Main Themes and Concepts Covered

1. Concept of CRM

Defines CRM as a strategic approach focused on creating and maintaining profitable customer relationships.

Emphasizes the importance of customer-centric thinking in all aspects of business.

Differentiates between operational, analytical, and collaborative CRM.

2. CRM as a Business Strategy

Describes how CRM aligns with business strategy to improve customer loyalty and lifetime value.

Discusses how organizations can implement CRM strategically to gain competitive advantages.

Explains relationship marketing and how it influences CRM decisions.

3. Customer Lifecycle Management

Focus on stages: acquisition, retention, and extension.

Discusses touchpoints and customer journeys.

Covers segmentation, targeting, and personalization strategies.

4. Technological Tools in CRM

Detailed examination of CRM software platforms (like Salesforce, Microsoft Dynamics, Oracle).

Discusses data mining, analytics, and business intelligence.

Highlights role of AI, machine learning, and automation in modern CRM tools.

5. Data and Analytics

How customer data is collected, stored, and analyzed.

Importance of customer databases, data privacy, and ethical data use.

KPIs and performance metrics used to evaluate CRM efforts.

6. CRM Implementation

Practical insights into deploying CRM systems.

Organizational change management and employee training.

Case studies and examples from real companies.

7. CRM in Different Sectors

Applications in B2B and B2C contexts.

Examples from industries such as retail, banking, hospitality, and healthcare.

🛠️ Tools & Techniques

SWOT Analysis for CRM

Customer Value Analysis

Loyalty Programs

CRM Project Planning Tools

CRM Software Comparison Matrices

🎓 Who Should Read It

Business students (MBA, marketing, management)

CRM professionals and consultants

IT professionals working on CRM implementation

Executives seeking to improve customer retention strategies

✅ Key Takeaways

CRM is not just software — it's a holistic business strategy.

Successful CRM improves profitability by focusing on long-term customer relationships.

Data and technology are enablers, not substitutes, for strong customer relationships.

Implementation requires cross-functional cooperation, cultural change, and clear metrics.

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iQOO Z9 Lite 5G

iQOO Z9 Lite 5G (Mocha Brown, 6GB RAM, 128GB Storage) is a budget-friendly 5G smartphone that offers a balanced mix of performance, camera capabilities, and design.  Here's a detailed breakdown of its key features:

📱 Display & Design

Screen: 6.56-inch HD+ LCD with a 90Hz refresh rate and up to 840 nits peak brightness, ensuring smooth visuals and good outdoor visibility.  

Design: Slim profile at 8.39 mm thickness and lightweight at 185g.  The Mocha Brown color offers an earthy, youthful aesthetic.  

Durability: IP64-rated for dust and water resistance, providing protection against splashes and dust ingress.  

⚙️ Performance

Processor: Powered by the MediaTek Dimensity 6300 5G chipset, featuring an octa-core CPU (2x Cortex-A76 @ 2.4GHz and 6x Cortex-A55 @ 2GHz) and Mali-G57 MC2 GPU, delivering efficient performance for daily tasks and moderate gaming.  

RAM & Storage: 6GB LPDDR4x RAM with an additional 6GB virtual RAM feature, and 128GB eMMC 5.1 storage, expandable up to 1TB via microSD card.  

Operating System: Runs on Funtouch OS 14 based on Android 14, with a promise of 2 years of Android updates and 3 years of security patches.  

📸 Camera

Rear Cameras: Dual-camera setup with a 50MP Sony AI primary sensor (f/1.8 aperture) and a 2MP depth sensor (f/2.4 aperture), supporting features like Night mode, Portrait, Panorama, and Pro mode.  

Front Camera: 8MP selfie camera with an f/2.0 aperture, suitable for video calls and selfies.  

🔋 Battery & Charging

Battery: Equipped with a 5000mAh battery, offering extended usage time.  

Charging: Supports 15W wired charging.  In testing, it took approximately 1 hour and 46 minutes to charge from 20% to 100%.  

📦 In the Box

Cell phone 

Charger 

USB Type-C cable 

Eject tool 

Quick start guide 

Warranty card 

Phone case 

Pre-applied protective film  

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📶 Connectivity & Extras

5G Support: Compatible with multiple 5G bands, including n1/n3/n5/n8/n28B/n40/n77/n78, ensuring broad network compatibility.  

Other Features: Side-mounted fingerprint sensor, 3.5mm headphone jack, Bluetooth 5.4, Wi-Fi 5, FM radio, and USB Type-C port.  

💰 Pricing & Availability

Price: The 6GB RAM + 128GB storage variant is priced at ₹11,498.  

Availability: Available for purchase on platforms like Amazon.in and the iQOO India e-store.  

Conclusion: The iQOO Z9 Lite 5G (Mocha Brown, 6GB RAM, 128GB Storage) offers a compelling package for users seeking a budget 5G smartphone with a decent display, reliable performance, and a capable camera setup.  Its inclusion of essential accessories in the box adds to its value proposition. 

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Realme Narzo N65 5G

Realme Narzo N65 5G is a feature-rich smartphone that combines advanced technology with a sleek design.  Here's an in-depth look at its key features:

🔧 Performance & Hardware

Processor: Powered by the MediaTek Dimensity 6300 5G chipset, built on a 6nm process, offering efficient performance with an octa-core CPU clocked up to 2.4 GHz.  

RAM & Storage: Equipped with 6GB LPDDR4x RAM and 128GB internal storage. Additionally, it supports Dynamic RAM Expansion (DRE) technology, allowing up to 6GB of virtual RAM, effectively providing a 12GB RAM experience.  

Expandable Storage: Supports microSD cards up to 2TB for additional storage needs.  

Operating System: Runs on Android 14 with Realme UI 5.0, offering a user-friendly interface and features like File Dock, Floating Windows, and Link to Windows.  

📱 Display & Design

Display: Features a 6.67-inch HD+ IPS LCD display with a resolution of 1604 x 720 pixels. The screen offers a 120Hz refresh rate and 240Hz touch sampling rate, ensuring smooth visuals and responsiveness.  

Eye Comfort: Certified by TÜV Rheinland for low blue light emission, reducing eye strain during prolonged use.  

Design: Boasts an ultra-slim profile at 7.89mm thickness and weighs approximately 190g. The Amber Gold variant offers a premium aesthetic.  

Durability: IP54 rated for dust and splash resistance, enhancing its durability. 

📸 Camera Capabilities

Rear Camera: Equipped with a 50MP AI primary sensor with an f/1.8 aperture, enabling high-quality photography in various lighting conditions.  

Front Camera: An 8MP front-facing camera with an f/2.0 aperture caters to selfies and video calls.  

Photography Modes: Includes features like Night Mode, Portrait, Pro Mode, Dual-View Video, and more, offering versatility in photography.  

🔋 Battery & Charging

Battery: Houses a 5000mAh battery, providing extended usage times.  

Charging: Supports 15W fast charging via a USB Type-C port.  

Reverse Charging: Capable of reverse charging, allowing the device to charge other gadgets.  

📶 Connectivity & Additional Features

5G Connectivity: Dual SIM support with 5G capabilities, ensuring fast and reliable network connections.  

Smart Features: Includes Rainwater Smart Touch for usability with wet hands and Mini Capsule 2.0 for displaying notifications and alerts around the front camera cutout.  

Security: Features a side-mounted fingerprint sensor for quick and secure unlocking.  

📦 In the Box

Realme Narzo N65 5G handset 

15W charger 

USB Type-C cable 

SIM ejector tool 

Protective case 

Quick guide and warranty information 

💰 Pricing & Availability

As of May 31, 2025, the Realme Narzo N65 5G (6GB RAM, 128GB Storage) in Amber Gold is priced at ₹12,499.  It's available for purchase on platforms like Amazon.in and the official Realme website.  

Summary: The Realme Narzo N65 5G stands out as a budget-friendly smartphone offering robust performance, a high-refresh-rate display, versatile camera capabilities, and 5G connectivity.  Its combination of features makes it a compelling choice for users seeking value and performance. 

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Studies in International Economics and Finance

The book "Studies in International Economics and Finance: Essays in Honour of Prof. Bandi Kamaiah", part of the India Studies in Business and Economics series (published by Springer), is an edited volume that brings together a collection of scholarly essays in the field of international economics and finance. It serves both as a tribute to Professor Bandi Kamaiah, a distinguished Indian economist, and as a significant academic contribution in its own right.

Key Points about the Book:

1. Purpose and Significance:

Tribute Volume: The book honors Prof. Bandi Kamaiah, who has made substantial contributions to monetary economics, econometrics, and financial markets, particularly in the Indian context.

Academic Contribution: It provides in-depth analyses and research findings on topics central to international economics and finance, offering insights that are especially relevant to emerging market economies like India.

2. Content Overview:

The book comprises a series of peer-reviewed chapters written by various economists and scholars. These essays cover a wide range of topics, including but not limited to:

International trade and capital flows

Exchange rate dynamics and monetary policy

Financial markets and macroeconomic linkages

Regional and global economic integration

Empirical analyses using advanced econometric tools

3. Themes and Methods:

The essays often adopt quantitative and econometric approaches, reflecting Prof. Kamaiah’s methodological preferences.

Focus on both theoretical frameworks and policy implications, especially for India and other emerging economies.

Includes discussions of contemporary global issues, such as financial crises, globalization, and economic resilience.

4. Target Audience:

Academics and Researchers in international economics, finance, and development economics.

Policy makers and students interested in empirical economic research with an Indian and international perspective.

Those studying applied econometrics, especially in the context of real-world financial and economic data.

5. Editor(s) and Contributors:

The volume is edited by leading scholars who are colleagues or mentees of Prof. Kamaiah, ensuring thematic consistency and academic rigor throughout the book.

 

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boAt Airdopes Alpha True Wireless Earbuds

 

 boAt Airdopes Alpha True Wireless Earbuds

The boAt Airdopes 311 Pro (also referred to as Airdopes Plus 311) is a feature-rich pair of true wireless earbuds designed for music enthusiasts, gamers, and professionals seeking reliable audio performance. 

🎧 Key Features of boAt Airdopes 311 Pro

Extended Playback Time: Enjoy up to 50 hours of total playtime, making them ideal for long listening sessions without frequent recharging.  

ASAP™ Fast Charging: A quick 10-minute charge provides approximately 150 minutes of playback, ensuring you're always ready to go.  

Dual Mics with ENx™ Technology: Equipped with dual microphones enhanced by ENx™ technology, these earbuds offer clear voice calls by effectively reducing ambient noise.  

BEAST™ Mode for Low Latency: Activate BEAST™ Mode to experience ultra-low 50 ms latency, perfect for lag-free gaming and video streaming.  

boAt Signature Sound: The 10 mm drivers deliver rich bass and clear highs, providing an immersive audio experience.  

Insta Wake N’ Pair (IWP™) Technology: With IWP™, the earbuds instantly connect to your device as soon as you open the case lid, simplifying the pairing process.  

Voice Assistant Integration: Easily access Google Assistant or Siri with a single touch, allowing for hands-free control and information retrieval.  

IPX4 Water Resistance: The earbuds are rated IPX4, making them resistant to sweat and light splashes—suitable for workouts and outdoor use.  

Bluetooth v5.3 Connectivity: Enjoy stable and efficient wireless connections with the latest Bluetooth v5.3 technology.  

USB Type-C Charging: The inclusion of a USB Type-C port ensures fast and convenient charging.  

📦 Design and Build

The Airdopes 311 Pro features a sleek and modern design, with a glass-like finish that adds a touch of elegance.  The earbuds are ergonomically designed for a comfortable in-ear fit, making them suitable for extended use.  The charging case is compact and portable, allowing for easy storage and transport.

💰 Pricing and Availability

The boAt Airdopes 311 Pro is competitively priced, often found between ₹2,000 to ₹3,000 INR, offering a balance between affordability and premium features.  It's available in various color options, including Charcoal Black, Ash Grey, and Midnight Blue, catering to different style preferences.  

🛒 Purchase Options

You can purchase the boAt Airdopes 311 Pro from several online retailers: 

Amazon India: Offers various color options and customer reviews to help with your decision.  

boAt Official Website: Provides detailed product specifications and the latest pricing.  

Delitedeals: Features competitive pricing and additional purchase options.  

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The Life Capitalist

"The Life Capitalist – Rethinking Wealth in the 21st Century: Building a Legacy that Lasts" appears to be a conceptual or book title, suggesting a fresh approach to how we define and accumulate wealth—not just in terms of money, but in terms of life impact, values, and long-term legacy.

Here’s a breakdown and explanation of what the title implies:

1. "The Life Capitalist" – Who or What Is That?

Traditionally, a capitalist is someone who invests capital to generate wealth. But a Life Capitalist is someone who views life itself as capital—something to be invested wisely in areas that yield long-term fulfillment, meaning, and impact.

This kind of individual might:

Invest time and resources in personal growth, relationships, health, and community.

See experience, wisdom, and well-being as equally (or more) important than financial gain.

Focus on the holistic return on investment (ROI)—financial, emotional, spiritual, and social.

2. "Rethinking Wealth in the 21st Century"

Wealth is no longer just money, assets, and stock portfolios. In a modern context, wealth can be measured by:

Time freedom – the ability to control your schedule.

Health capital – physical and mental well-being.

Social capital – meaningful relationships and networks.

Intellectual capital – knowledge, creativity, and problem-solving ability.

Purpose and legacy – the impact you make and what you leave behind.

This phrase suggests that we must redefine success and wealth beyond the materialistic definitions of the past.

3. "Building a Legacy that Lasts"

Legacy here refers not just to financial inheritance but to:

Values you instill in others (especially family or community).

Businesses or initiatives that improve the world.

Mentorship and leadership you offer.

Cultural or intellectual contributions (books, ideas, art, inventions).

Positive change you've set in motion.

To build a lasting legacy, a Life Capitalist prioritizes sustainability, impact, and generational growth.

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HAMMER Bash Max Over The Ear Wireless Bluetooth Headphones

HAMMER Bash Max Over The Ear Wireless Bluetooth Headphones with Mic, Touch Control, Deep Bass, Upto 40 Hours Playtime, Bluetooth 5.3, Workout/Travel (Black)are a budget-friendly pair of over-ear wireless headphones designed for everyday use, workouts, and travel.  Here's a detailed breakdown of their features and performance:

🎧 Key Features

Bluetooth 5.3 Connectivity: Offers a stable wireless connection up to 10 meters, ensuring seamless audio streaming and call quality.  

Touch Controls: Intuitive touch-sensitive panels on the earcups allow you to control volume, skip tracks, and answer calls without reaching for your device.  

40mm Drivers: Deliver clear audio with a focus on vocals and treble.  While the bass is present, it's not overpowering, making them suitable for various music genres.  

Battery Life: Provides up to 18 hours of playback on a single charge, sufficient for daily use.  

Comfortable Design: Lightweight at 190 grams with soft ear cushions and a foldable design, making them comfortable for extended wear and easy to store.  

IPX3 Water Resistance: Protects against light splashes and sweat, suitable for workouts and outdoor activities.  

Built-in Microphone: Facilitates hands-free calls with decent clarity, though it may pick up ambient noise in noisy environments

✅ Pros

Affordable Pricing: Offers a range of features typically found in higher-priced headphones. 

Dual Device Connectivity: Can connect to two devices simultaneously, allowing seamless switching between, for example, a laptop and a smartphone.  

Good Call Quality: The microphone performs well for calls in quiet environments.  

❌ Cons

Bass Performance: The bass is moderate and may not satisfy users seeking a bass-heavy experience.  

No Wired Option: Lacks a 3.5mm audio jack, so it cannot be used in wired mode when the battery is depleted.  

Limited Noise Isolation: While it offers some passive noise isolation, it doesn't feature active noise cancellation.  

📊 Overall Verdict

The HAMMER Bash Max headphones are a solid choice for users seeking affordable wireless headphones with decent sound quality and modern features like touch controls and Bluetooth 5.3. They are particularly suitable for casual listening, workouts, and commuting. However, audiophiles or users requiring strong bass performance and active noise cancellation might want to explore other options.

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